more photos from those events later, but for now...let's talk more about YOPLAIT!
after winning third place in the MOFilm contest to create an ad for yoplait, parks and i were awarded a budget for film equipment, which we used to buy a camera (that's called reinvesting in our careers, folks). MOFilm and the yoplait team also personally extended us the offer of flying us to NYC for the MOFilm awards events and partnered events with the TriBeCa film festival. So, after a restful 48 hours at home in LA after getting back from hawaii...we flew off to the east coast for 3 days in the big apple...
as soon as we landed, we were rushed to our hotel (the tribeca grand), where we did a quick wardrobe change into "smart casual" and popped down to a MOFilm mixer. let me tell you: for those three days they treated us right! wined and dined, meet and greets with MOFilm/Yoplait/major brand's marketing chiefs, and even a Q&A session with susan sarandon (who was there to encourage brand partnerships with important social causes.
we screened the very creative winning commercials from the NY MOFilm competition (ours was actually entered into the previous Barcelona contest, so it wasn't shown here), and we even voted on the grand prize winner out of the first places from each brand. we had a great time networking with all the marketing people and befriending the MOFilm executives (who are all super personable), and the fellow young filmmakers, who we look forward to keeping in touch with!
see the top tribeca videos here (lamasil was the overall winner):
http://www.mofilm.com/competitions/tribeca2010
the next day, we met with the yoplait marketing team, a couple of their agency's creatives, and the other 2 teams who made the 1st and 2nd place yoplait commercials. the yoplait team was so complimentary of our spot, and immediately recognized us as "jane" and "fiance," which was fun! they were so interested in hearing the back story of how we came up with the ad, our real-life relationship, the film's tiny budget, etc. they also talked about how to use all these viral ads and fresh ideas in the future for this brand and others. we feel like there's definitely a new wave of advertising/creative filmmaking/young filmmakers beginning, and this experience made us really a part of it.
that evening, MOFilm sent us to the premiere at TriBeCa of a film called "Beware the Gonzo." not my favorite new movie, but it was fun to see, and the acting was actually pretty good. the most fun part for us was the whole experience, though, because we actually walked the real red carpet, spent time in the green room, and attended the after party with the cast and MOFilm people!!! check out all the photos!!! we just ate it all up!
new york newlyweds
morgan and pia: 1st place yoplait team from australia
the paps loved us! haha:
we mingled with some of the actors at the after party...
i told jesse mccartney how i still unashamedly listen to his pop hit "beautiful soul:"
judah friendlander from 30 rock:
we're both very excited about the prospects of working with MOFilm and it's amazing brands in the near future, and are already brainstorming some new commercial ideas! so look out for those hopefully soon. it's great to have an outlet for our creativity and a product to show for it in the end!
