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the life of mrs. w

a whirlwind update on the last four months of life!

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Showing posts with label commercial. Show all posts
Showing posts with label commercial. Show all posts

TriBeCa

well, it's been awhile!! please forgive me, as a couple important things have happened in the past two months of my blogging hiatus: parker and i got married, went on our honeymoon, and are now roomies in our lovely new apartment! needless to say, but i've been just a little busy...

more photos from those events later, but for now...let's talk more about YOPLAIT!

after winning third place in the MOFilm contest to create an ad for yoplait, parks and i were awarded a budget for film equipment, which we used to buy a camera (that's called reinvesting in our careers, folks). MOFilm and the yoplait team also personally extended us the offer of flying us to NYC for the MOFilm awards events and partnered events with the TriBeCa film festival. So, after a restful 48 hours at home in LA after getting back from hawaii...we flew off to the east coast for 3 days in the big apple...



as soon as we landed, we were rushed to our hotel (the tribeca grand), where we did a quick wardrobe change into "smart casual" and popped down to a MOFilm mixer. let me tell you: for those three days they treated us right! wined and dined, meet and greets with MOFilm/Yoplait/major brand's marketing chiefs, and even a Q&A session with susan sarandon (who was there to encourage brand partnerships with important social causes.




we screened the very creative winning commercials from the NY MOFilm competition (ours was actually entered into the previous Barcelona contest, so it wasn't shown here), and we even voted on the grand prize winner out of the first places from each brand. we had a great time networking with all the marketing people and befriending the MOFilm executives (who are all super personable), and the fellow young filmmakers, who we look forward to keeping in touch with!

see the top tribeca videos here (lamasil was the overall winner):
http://www.mofilm.com/competitions/tribeca2010


the next day, we met with the yoplait marketing team, a couple of their agency's creatives, and the other 2 teams who made the 1st and 2nd place yoplait commercials. the yoplait team was so complimentary of our spot, and immediately recognized us as "jane" and "fiance," which was fun! they were so interested in hearing the back story of how we came up with the ad, our real-life relationship, the film's tiny budget, etc. they also talked about how to use all these viral ads and fresh ideas in the future for this brand and others. we feel like there's definitely a new wave of advertising/creative filmmaking/young filmmakers beginning, and this experience made us really a part of it.

that evening, MOFilm sent us to the premiere at TriBeCa of a film called "Beware the Gonzo." not my favorite new movie, but it was fun to see, and the acting was actually pretty good. the most fun part for us was the whole experience, though, because we actually walked the real red carpet, spent time in the green room, and attended the after party with the cast and MOFilm people!!! check out all the photos!!! we just ate it all up!

new york newlyweds

morgan and pia: 1st place yoplait team from australia


the paps loved us! haha:





we mingled with some of the actors at the after party...

i told jesse mccartney how i still unashamedly listen to his pop hit "beautiful soul:"


judah friendlander from 30 rock:


we're both very excited about the prospects of working with MOFilm and it's amazing brands in the near future, and are already brainstorming some new commercial ideas! so look out for those hopefully soon. it's great to have an outlet for our creativity and a product to show for it in the end!

Read More 5 comments | Posted by Lauren edit post

yoplait

a lot of major companies are getting smart. they are realizing that instead of spending hundreds of thousands of dollars to make one commercial, they can hold an online video submission contest and enlist consumers/amateur filmmakers to create hundreds of commercials for prize money (which to them is chump change, relatively).

enter yoplait.



a few creative friends of ours had recently entered an online video contest and actually won! not to mention, they had a great time making a short commercial. so...parker perused the contest circuit, and came up with a site asking for submissions for companies including at&t and yoplait. it's not like we have anything else we're really working on right now (ahem. yeah right!!), so we both decided to write a couple scripts. a couple of scripts turned in to...writing, producing, directing, acting in, voicing, editing, and submitting two whole commercials--(with the help of a few friends) start to finish--in less than two weeks. phew!!!





we had so much fun working together as a creative team!! i wish i could show you our final videos, but due to contest rules, we're not posting them for the public yet. as soon as we can, you'll be the first to know, of course! even if we don't win anything for either contest, we loved the experience and already can't wait to do it again sometime...i already tried to get parks to brainstorm another video concept, when he lovingly reminded me that we're also in the midst of planning this little event in april, so we may not want to get too ahead of ourselves ;)
Read More 0 comments | Posted by Lauren edit post

expedia. DOT COM!

well hello!!!

this has been a really fun week! let me tell ya bout it...

first off, last night, i got to see a screening of the final version of love naturally! parker came with me to the film school:



it went really well. for a student film, i think it turned out great! i wish there was a way to put it up here, but hopefully i'll have several parts of it on my reel, and that i'll post on here eventually. it was fun to see myself on the big screen again, and i think darlene was a success!

secondly, i had a BIG week because i auditioned for, booked, and shot a NATIONAL COMMERCIAL for expedia.com!!!!!!



now, don't get too excited, you'll only see my hands...ok, yeah, go ahead and get excited!! so, i booked the commercial as a hand model, and spent this past wednesday morning at the paramount pictures lot filming the 30 second spot!



it will air nationally, regionally, online and as an industrial for expedia. i'll definitely let you know when it comes out, but start watching in a little over a month from now, the main visual of the spot is my hands moving blocks around, and the storyline is going on inside each block! it's cute!

being on set was so great--i seriously got treated like a star--custom breakfast and coffee orders brought to me, on set manicurist (who has done the nails of a ton of celebs: gwen stefani, lindsey lohan, jessica simpson, vanessa hudgens, etc. etc.)



so much fun!!! i really hope that i get to do more hand modeling work soon! not a bad job, i'd say!!

thirdly, things in general are still swell! wedding planning is a lot of fun, and i get more and more excited to marry parker every day :) other than that, i'll be looking for more hand modeling work, and i'm still working with my ladies on their writing projects, so no complaints here!
Read More 2 comments | Posted by Lauren edit post
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